The Guys at Coffey Ford need to sack their advertising team. I saw an advertisment a couple of times on television this morning for their used cars. During the offending ad, they describe their used cars as “to good to be true.”
I don’t know about you, but “too good to be true” doesn’t really really inspire my confidence in Coffey Ford. And that is disappointing, because if you check out their website, you’ll find that they are an award winning dealer.
How do you ensure that you don’t make the same mistakes in your advertising and marketing initiatives. A quick Google search brings up over 8 million potential resources on writing copy.
If you haven’t got the time to be trawling through all these sites, may I suggest you check out the site of Marketing Guru Seth Godin or pick up some of these books on marketing and advertising.
Contact Me if you have any other books that should be recommended.
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