Best Business Deals!

You’ve been told numerous times that you need to harness publicity to get extremely valuable free coverage for your business. The easiest way to get this coverage is to write a press release. Here are 10 tips for those considering writing a press release that have no idea where to start:

1. Make sure your press release contains newsworthy information- you may think that you have the greatest product or service in the world, but that doesn’t necessarily make it newsworthy. Think about whether the information you provide normally appears in the newspaper.

2. Make sure that the journalists knows that the information is interesting and relevant and that their audience will read it- Being newsworthy is a good start to this, but it is not everything. Journalists are busy people, so you need to ensure that your press release contains copy that stands out. Journalists are not likely to give your press release a second read if it is boring.

3. Describe the Press Release- The first paragraph of the press release should basically be a short description of the entire press release, a brief summary so that the journalist knows that the press release is interesting or relevant.

4. Will people be able to relate to your information- Is it relevant to them?

5. The first two sentences of your press release are the most important. Make them snappy, make them bold, and make them stand out!

6. Don’t pad out your press release with flowery language. Nothing turns off journalists quicker.

7. Going on from above, make sure your press release contains only facts. If a sentence doesn’t add to the press release, delete it.

8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.

9. Don’t over-issue press releases. If you are continuously releasing irrelevant crap, then the time that you do have something newsworthy you will be ignored as the journalist will not even bother reading your press release.

10. Make the journalists life as easy as possible- provide a press release that can easily be transformed in to a news article and you will give yourself more opportunities for your press release to be used. Include quotes.

Press Release writing is seen as scary by many people, but if you follow the tips listed above, you should find your next attempt at press release writing a little bit easier.

If you are still not confident in writing your own press releases, consider taking advantage of the Best Business Deals PR & Copywriting Service.