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If you own your own business, you’re in the sales business whether you like it or not!
But for some of us it is harder than for others. i’ve spent considerable time on internet research and read various books.
One of my favourite sites is this one. It’s mostly about IT products but this information can be used across any industry.
I’d also recomment the following two books as they have changed my life.
Seriously, I had read a lot of sales books before this one, but the effect of this book was profound. It completely changed the way I looked at things. No Gimmicks, no closing techniques, just a way to talk with your clients to establish their needs and why your product will work. Naturally.
I’ve just started reading the book below, but I’ll recommend it already.
It gives you a good way at looking at your current clients, as well as estalishing your market so you end up selling to the right people and enjoying your work. Yes, work should be fun!
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