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I’ve never really known much about the Grateful Dead. I mean, I’ve heard of them (who hasn’t heard of Jerry Garcia) but I never really understood the whole Grateful Dead phenomenon. And phenomenon only begins to describe the Grateful Dead.

I bought this book because of my passion for PR and my passion for doing things differently. Also, I love Hubspot and I’ve recently read David Meerman Scott’s New Rules book. If you are in PR, or if you just want to market your business differently, you need to get yourself a copy of this book. Here are just a couple of the lessons that I learned.

1. Don’t do things just because everyone else is- Challenge the status quo. Traditionally, bands would record albums and tour trying to promote their album’s. The Grateful Dead turned this model on its head and made it about the concerts. They even let fans record the concerts. Can you turn your industry’s standard business model upside down and stand out from the pack?

2. Drive passionate loyalty from existing customers- The Grateful Dead announced tours and sold tickets to their existing fans first. You need to create passionate loyalty from your existing customers and then they will vouch for you in the search for new customers.

3. Cut out the middleman- The Grateful Dead sold tickets through their own ticketing outlet meaning that they got to keep a large chunk of the profits whilst also keeping prices down for fans. You need to reach out to your own fans directly so that you can keep your profits whilst saving your customers money.
These are only a couple of the tips that are mentioned in the book. You really need to get yourself a copy.

Get it through Book Depository and take advantage of their great pricing and free delivery.

Click here to go to their site.