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Controversial, charismatic and honest, Jon-Michail is Founder and CEO of Image Group International and the Institute for Image Management; an Australian based multi-million dollar corporate image advisory and coaching organisation.

As a past designer with Christian Dior he further studied International Business Management at Monash University, Australia and has extensive experience in corporate communication, marketing, styling and branding. He pioneered the concept of holistic image management and is regarded as the image advisor’s advisor.

He is also a past winner of the International Image-Maker of the Year Award (USA), a recipient of the 1999 Australian Achievers Award and Winner of the 2001-2002 Hong Kong Bank International Business Award, along with many other business and marketing achievements.

Jon-Michail is also involved in community work, supporting and assisting underprivileged children and the elderly. His down to earth, honest and witty approach is what draws people to him. Having trained over 400 image advisors worldwide through his Institute for Image Management, he has extensive experience in motivating individuals and their organisations to pursue their vision by integrating the power of their personal and corporate brand in a holistic manner. His passion & visionary outlook make him a dynamic leader and presenter who “says it as it is”.

1. Why did you get into your current job?

I found there was an urgent need from my clients to discover ways to promote themselves, to get noticed. They were all great at their core skills but lacked the “street smarts” to get their name known in the marketplace.

2. Why would someone need an image consultant?

We live in a highly competitive environment and this includes career, business and personal. To succeed today you need to differentiate yourself from your competition. With all the “noise” out there our coaching supports individuals and their organisations to stand out so they can maximise their career, business and/or personal objectives.

3. What sort of clients do you work with?

Senior management, professionals, entrepreneurs, politicians, media, elite sports people, celebrities and what I call “emergers”. People who want to do whatever it takes to become successful even if some of them don’t feel successful when they first contact us.

4. What could a client expect after engaging the services of Image Group International?

Discovering the power of “Personal Brand Management” and how to effectively use it to create, develop and maintain a personal brand for life.

5. You’ve written a book, Life Branding!™ How to Maximise Your Potential with the Abundance Lifestyle Coaching System™ What was the reason for this book? What was your inspiration?

The inspiration was to help maximise people’s potential and truly see people shine. Although if may sound cliché the power of this work is extraordinary and something most average folks have most likely not considered, due to many factors including societal conditioning to “keep us where we are and in our place”.

You can buy Jon’s book here.

6. Do you have any career mentors?

Yes, I also have mentors. One of my mentors is a very successful entrepreneur who is a household name and another is a mentor from the non-for-profit sector who I work with conducting workshops for young people in the Juvenile Justice System.

7. What advice would you give John Howard and Kevin Rudd about image management throughout the upcoming election campaign?

See accompanying recent article from Sunday Herald Sun.

8. Do you follow the AFL? If so, which team do you support?

Yes, I have supported Collingwood since I was a kid and I also have a soft spot for Melbourne.