A while back, I reviewed my good friend Pete’s book ‘How To Turn Your Million Dollar Idea Into a Reality’. You can read my review here.

If you didn’t purchase it then, you should definitely check out his site now.

He has some posts summarising some of the key points to come out of his book.

His post today is one that I really liked. Here is some of it for you:


In his book The Boron Letters, Gary Halbert writes about one of the lessons he teaches on selling. He asks his students, ‘If you and I both owned a hamburger stand and we were in a contest to sell the most hamburgers, what advantages would you most like to have on your side?’

The answers are predictable — the best meat, the best location, the lowest prices. Gary tells his students they can have all these advantages, but the advantage he wants will ensure that he whips the pants off them. What does he want? A starving crowd.

Go, visit! Now and regularly. You will learn a lot from Pete.

He also has a habit of reinforcing the things you need to do that you may have forgotten about.

 
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