Marketing by interrupting people isn’t cost-effective anymore. You
can’t afford to seek out people and send them unwanted marketing
messages, in large groups, and hope that some will send you money.

Instead, the future belongs to marketers who establish a foundation
and process where interested people can market to each other. Ignite
consumer networks and then get out of the way and let them talk.

This information comes from Seth Godin’s book Unleashing The Idea Virus.

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