By Deborah Jackson Easy Marketing Are you being challenged on a daily basis to ‘keep up’ with the fast pace of business and technology? Is trying to understand the ‘social media marketing mix’ doing your head in? The key to your social media mix is your website and I’ve researched the ‘to do’ list of [...]

Everyone seems to make use of social media in their day to day lives. This is because most people can now access their social media accounts from a smart phone device. Various social media sites get more and more people signing up and logging in every day. Some Real Estate Agents are now making great [...]

If you’re in small business, I know something about you. You think there’s something great about your business. You may be in accounting or planning special events or helping others stay healthy or teaching or being a great virtual assistant. It’s the reason you went into business. It’s something you love to do. And it’s [...]

Business owners are the most easily distracted humans on the planet. We get excited about one marketing strategy and then jump to the next if it seems more interesting or exciting. Here’s a short list of questions you can use to get clear on your marketing activities and to be much more effective and ‘break [...]

Social networking sites aren’t just for tweens and Gen Y to share photos, stories and information – but are fast becoming business destinations for smart business leaders and sales people. Prospecting and social media now go hand-in-hand and if you haven’t used networking sites such as Linked In and Plaxo to assist you with your [...]

My colleague reported a huge sales boom this week, which we celebrated. “How did you do that?” I asked. “Oh, I marketed my program,” she said. “I’d been distracted for a long time by some tech issues and I finally got a chance to promote it again.” Hey, that sounds familiar… One of my clients [...]

One of the key difficulties to winning new business from current clients is their lack of understanding about the services you offer. Often when your client is happy with the service they receive from you they expect everything to stay the same. What many don’t realise is that you, while providing them with a quality [...]

If business was about simple economics, no one would go to a Disney property. But millions do. What can you learn from that? My friend, Cecilia, recently took her two small children to Disneyland. They all got on a plane and flew hours and hours to Los Angeles in the United States. Then they rented [...]

Would you prepare a lavish dinner and just hope people showed up? I didn’t think so. Gary is a fine accountant. He’s been to university. He’s got all the certificates he needs. He has a beautiful office. It’s a wonderful place to sit while he waits for clients to wander in the door. Sharon is [...]

In the last issue we talked about how we need to overcome our fear of change to breakthrough to a new level of success in our business. This same fear crops up again when we consider focusing on a niche. Many new soloists are afraid to cut off some of the potential market. But if [...]