By Deborah Jackson Easy Marketing 0438 443 646 If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in [...]

‘Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. Johann Wolfgang von Goether, Faust While the media is constantly creating panic in the minds of the consumer, I want you to think about your own situation.The last time you went to the shopping centre, was it [...]

Winning a business deal can occur whether times are good or bad. Business success can occur whether or not you are operating in a softening market. You just need to adapt to proactive sales practices to stay in the game. I was sent a copy of “The three basic sales strategies in a softening market’ [...]

The internet has given businesses a wealth of new opportunities. We do things faster, more efficiently and have access to new information on an hourly basis. Many businesses have taken advantage of the internet for generating new business leads. They no longer rely on a simple cold calling system. Their sales toolkit is brimming with [...]

I don’t know the key to success, but the key to failure is trying to please everybody.- Bill Cosby To attract clients consistently and with little effort, your marketing message must be clear and it must stand out. There’s no way around it. Because if what you say about your business doesn’t sound irresistible to [...]

We’ve all heard the saying ‘If you build it, they will come’ from the Field of Dreams movie. We also know that, ‘the day you plant the seed is not the day you eat the fruit.’ But why do we want everything now? It’s because we’re conditioned through the media that everything is supposed to [...]

The nice word we have all come to know; collaboration, will over the coming years become the new competition. International markets are crying out for collaboration as innovation and differentiation become scarce in a sea of commoditised products and services. Many sales teams are still held hostage by old school sales management practices and outdated [...]

We were recently talking to an acquaintance about his business. “It’s just so lumpy…” he sighed, “I work really hard to get a new client, look after them well, focus all my energy on them, finish my work for them successfully and then find that there is no new flow of work. I have to [...]

We’ve all heard the saying ‘If you build it, they will come’ from the Field of Dreams movie. We also know that, ‘the day you plant the seed is not the day you eat the fruit.’ But why do we want everything now. It’s because we’re conditioned through the media that everything is supposed to [...]

Many people enter their field of choice to perform their duties and hone their skills and live happily ever after. It’s often a very rude shock when they learn that they need to also sell their services and capabilities as well. We don’t learn to sell well at university either. It’s kind of thrown on [...]