Business marketing is changing daily. You just can’t rely on the Yellow Pages or local newspapers anymore. These tools won’t have customers beating down your door. Don’t let your competition get to your customers before you do.

Your typical customer wants to get online to find out information about your products or service.
Without a proper you will lose customers. Your competition will win and your business may struggle to survive.

Don’t get lost in the crowd. Use Social Media to get ahead by taking advantage of the package that I have outlined below.

Web Presence- Social Media Attack!
• Easy to Update Website with email capture capabilities
• Facebook Fan Page
• Twitter Account
• Guide to getting the most out of Facebook and Twitter
• Guide to Email Marketing

This package is available today for only $2500!

If you would like to discuss this further or you would like to take advantage of this offer, contact me before June 30, 2010

Cheers,

Hamish Jones
Public Relations and Social Media Strategist

Taking the frustration out of your communications!

If you are confused about public relations then here are some tips that you can follow to ensure that your business is ahead of the pack. Any business owner can easily implement these proactive PR tips.

Join networking organizations- A networking organization need not be one full of sleazy, sweaty sales people trying to push their product on people who don’t need it. A proactive networking group is about developing relationships, alliances and partnerships to boost your relationships and boost your brand. One of the best pieces of advice I have ever been given about networking is that networking is about farming, not hunting. You cultivate relationships instead of just hunting for leads. Remember it is not just about visibility but also developing relationships. A great networking group is BNI.

Host your own event- If you don’t find a suitable networking group, you could host your own networking event and invite local business people. If it is a very successful event you could consider starting your own business networking group and holding regular events.

Be newsworthy- If you want to be truly successful in business you need to be newsworthy. You need to do things that others would be interested in, and make sure people know about it. Write press releases and a blog and make sure you do this regularly. Blog posts can help with Search Engine Optimisation.

If you have any queries about any of these things do not hesitate to contact me.

I went shopping recently in a big new Westfield that I had not shopped in for many years. In every boutique I was approached by a staff member and acknowledged immediately! How refreshing to be greeted with a smile “How are you today”,” Can I help you with anything” “Are you alright just browsing or do you want a hand?” Even shops where it was pretty obvious that I was not their ideal customer, that is their store was patently “cool and happening” and I was not, they still made me feel welcome and comfortable. What happens in your store, café or business? Do you make everyone feel like they could buy something in your store?

I had a similar experience at a dress shop recently – it was early and the shop assistant was vacuuming but after welcoming me she turned off the vacuum and proceeded to fit me out from top to shoes for a wedding I was attending. She made it a pleasure to shop and more importantly for her, very easy for me to spend my money in her boutique!

What happens when someone trys to buy something from you? Once you have defined what it is you do currently, work out what you would prefer your customers’ experience of your business to be. Look around you and model your and your staffs behaviour on only positive retail experiences. Sit down with your staff and define for them what positive behaviour you expect. Role play situations to make sure that they understand how important they are in the scheme of things. Any business can and should do a stocktake of their customer experience and everyone can make improvements that will mean the difference between making a sale or not!

Make shopping in your business an absolute delight for your customers and they will keep coming back. It’s not too late to make 2010 the best retail experience ever for you and your customers!

Annette Wetherill
Mt Eliza Marketing
“Bringing your ideas to life!”
www.mtelizamarketing.com.au
0409 962 449
Fixed Price Marketing Plans

He is getting networking all wrong. He is acting like a hunter instead of a farmer. He is out trying to kill his prey instead of cultivating his relationships to boost his business.

The first step in the Networking process is to make sure that people get to know of your businesses existence. If people do not know that your business is there then there is absolutely no chance of your business being profitable. Eventually you will go out of business.

However, successful networking does not end here. You need to build your network by meeting a lot of people. You need to get out there. As you go about meeting people you will come across some people who you would like to develop further relationships with. Developing these relationships can enable you to get better referrals more often.

Most novice networkers spend 80% of their time on the visibility side of their networking and only 20% of their time on developing further relationships with the right contacts. You need to flip this on its head.

You need to spend 20% of your time meeting new contacts and 80% of your time on developing relationships with those contacts who can best help you grow your business whether through further education you on how to run your business or providing you referrals so that your business grows.

If you want to build a successful website here is what you need to know and what you need to work on.

It is not about number of visitors it is about conversion- Most people think that all you need to do is get visitors to your website. This is not the case. Profitability is about conversion. You can get visitors to your website but unless they make a purchase you are wasting your time. So, stop concentrating wholly on visitors and start concentrating on your web content and how you can improve conversions.

Keep web pages simple- You need to keep your web pages simple. Web pages should follow the rule- one page, one outcome. You need to make sure that you do not pollute web pages with too much information. This will cause your visitors to get confused and leave your website without making a purchase.

Make sure to work on trust- With online gambling there is a lot of anxiety. People find it hard to trust. This occurs across a variety of industries and your industry could be one of them. You need to make sure that you build trust. You need to make sure that people understand that you are an expert in your field and that you are to be trusted.

The Internet is a great tool but it is also littered with crap websites that never get any visitors. If you want to make sure that you are not confined to the scrap heap, make sure that you follow the tips that I have mentioned above. It works or successful gambling affiliates and it can work for you.

One important part of your daily business interactions should be networking. You need to network with your clients, your associates, your friends and your family. An active and healthy network can make you rich. It will get you more clients and it will make you more money. It will make your business grow in ways that you previously thought impossible.

Here are three reasons why you need to work on your network:

Word of mouth referrals are the best customers- The best referrals are the work of mouth referrals. If you get referred customers from existing clients most of your sales work will be done for you.

Your network need cost nothing but time- Networking is not expensive like advertising. Networking just needs time. You need to make time to call your network and maintain your relationships. You may have to occasionally purchase a cup of coffee but this is about it.

The more you work your network, the more you get- You cannot ignore your network. You need to constantly be working on it. You need to make the calls, send the letters and do lunches. Most of all, you need to do good work.

Networking is a great way to grow your business and earn more money. If you need any advice on how to best do this then you can shoot us through an email for some advice.

If you are a business owner who understands the importance of public relations but have not implemented anything yet then this article is for you. Here are the three main things that you need to know about public relations.

You need to plan your PR- Public Relations needs to be planned. It should not be haphazard. You need to plan what you are going to do and exactly when you are going to do it. PR planning means you need SMART goals- your goals need to be specific, measurable, achievable, realistic and timely. You need to have a timeframe for all of your plans.

You need to be able to measure your results- As I mentioned above, every task you complete in public relations needs to be measurable. How else are you going to know whether you have been successful or not? If your results are measureable, you will know what is working and what isn’t. then you can make sure that you do more of what is working and change or stop doing what hasn’t been working.

You should make it part of every week- Public relations is not something you do every once in a while. PR should be part of every week- PR should be part of every day.

Public Relations is important for every business and it should be important for your business. As I mentioned in the title above, PR should not be an afterthought. If you understand this but you are not sure about how you can implement a PR campaign in your business then you should send us an email and we can work out your needs.

You are now open 24 hours a day- Your website means that your business is now open 24 hours a day, seven days a week. No longer are you limited to the time that your business is open and you are answering the phones. You need a website that gives a good impression of your business and also allow your potential clients to contact you via email through your website.

People get online more then ever- People are less likely to find your business in the yellow pages and now more likely to look for businesses they need through a Search Engine. As such, you need to make sure that you get online so that your business is the one that people are finding.

You need to use SEO to make sure you are seen- Search Engine Optimisation is important as you need to make sure that your site is the one that appears higher in the search engine than your competitors. Studies have shown that people do not generally go past the first couple of pages of Google search results so you need to make sure that you appear at the top of the results.

Proactive public relations is important and you need to make sure that you utilise the internet as it is an extremely important tool. If you have any questions or you need some advice on how to implement a campaign, please do not hesitate to contact me.

Public relations is a great tool for your business- it is considered much more trustworthy than marketing and advertising. The purpose of this article is to show you how you can make sure that your public relations allows you to harness the power of the internet.

Here are three tips on how you can do this:

Use keywords in your press releases- When you write press releases you should make sure that you use the right keyword phrases. That way, if you also submit them to online PR directories you can make these press releases appear high in Google results in their own right.

Set up online monitors for mentions of our business- The Internet also makes it easy for you to follow up on mentions of your business. The Internet allows people to easily broadcast their opinions and it also allows potential customers to find out what other people are saying about you. Because of this, you need to know what others are saying about you. There are many ways you can do this and get an email sent to you with any new mentions of your business. This is important because you need to be able to deal with any issues that arise online before they spiral out of control.

Utilise Web 2.0 for your business- Web 2.0 also gives you new opportunities to interact with your customers. You should have a blog and profile on Twitter, Facebook and LinkedIn.

The Internet is a great tool for public relations. I have mentioned 3 reasons above why the Internet can help improve your PR planning and execution.

The Internet is forever- Unlike standard advertising which is a one off ad placed on TV or in a magazine/ newspaper, the internet is forever. If you put the right content on the internet then you will be surprised at how you find customers will read content you may have put up years ago and contact you to purchase your service.

You can engage and interact with your audience- Web 2.0 has taken the internet and business promotion to the next level. If you set up a blog or a Facebook fan page you can interact directly with your customers and get instantaneous feedback.

The more content you write, the more coverage you get- Content is king on the internet. The more content that you write, the more likely you are to be seen. The more blog posts you write, the more articles you write, the more pages your business name appears on, the more likely you are to come up in Search Engine results. If you do not appear in the search engine results you are wasting your efforts and probably throwing good money down the drain.

As you have seen from the above, the internet is a great and effective way to promote and grow your business, as long as it is done properly. If you are still confused or would like some advice, please do not hesitate to get in touch with me.