This year I am celebrating “clarity” as my cornerstone in business. I believe clarity is the most important idea in any business. Vision, strategy, purpose, product, plans and people are all factors of a successful business and these stem from clarity. In the late 1980′s and early 1990′s I saw signs and glimpses of how [...]

Deborah Jackson Easy Marketing http://www.easymarketing.com.au Deborah@easymarketing.com.au Phone: 0438 443 646 For a long time now, I’ve noticed some of my clients actually stopped themselves from marketing themselves because they believe they still need to learn more about their profession to be perfect or that expert. However, they had already obtained their training certificates, had already [...]

As sales professionals it’s part of our job to adapt to an ever changing business world. Sales is an industry that has changed dramatically through the decades, from the door to door sales person ready to impress you with well rehearsed scripts and product information to the sales trends of product benefits, problem solving and [...]

Businesses are focused on growth. They want to grow their profit margins, expand expertise and departments and become leaders in their industry. In order to grow, businesses determine what to focus on and where to invest resources, time and money in order to reach their goals. Most businesses realise the importance of competent, trust worthy [...]

Sales can be overwhelming for those who don’t have a natural flair for it, but don’t despair! Everyone can become good at sales. We all live by selling something and there are ways to improve how you go about it, Consider the following sales tips and selling become less of a “you vs them” approach. [...]

Business priorities are different for everyone and the top of the list receive the most resources and funding. Sales is the key to influencing the bottom line of any business. Without sales there is no business. Often however, business leaders neglect their sales teams and budgets by not investing in sales training and coaching or [...]

Businesses can be as strong as they are fragile. A business can deliver a productive month, exceeding expectations and make ample profit. Yet, just as easily, a bad decision can destroy business relationships, reputation and the solid foundation your business worked so hard to achieve. Business practices are quickly changing, and if you do not [...]

We all aim to please our clients and deliver results. Happy clients and customers can often be our best source of recommendation, as well as enhance business reputation. However, many businesses are falling into the trap that to maintain a strong client relationship is to accept every request that is thrown at them and to [...]

When I ask business owners and sales people what their business’ greatest asset is, I receive a mixed and varied response; “our product or service” is the most common answer. I often need to remind people that without a customer or client, their product or service is irrelevant. In today’s marketplace it is ever more [...]

Can you trust a salesperson? The answer here should definitely be yes although sadly many people have a negative view of the salesperson. The term “trust” is rarely used to describe someone who earns a living by selling. It’s now time to change this perception. Long gone are the days of the “hard sell”. Selling [...]