If you want to make it online, you need three things:
1. A product or service
2. Potential Customers who know you are selling a product or service, and
3. Potential customers who trust you enough to purchase from you.
I cannot reinforce the importance of point 3 enough. Whether you have an online or an offline business, people are more and [...]

Most people reading this article understand the importance of research. They know that they should be researching many aspects of their business, especially when it is related to public relations, but not everybody knows all aspects of their business or campaign. This article covers all the aspects of research that you need to consider:
• Policy/ Belief/ [...]

Those business people in the know, know the importance of networking and, more importantly, they enjoy it. They understand the importance of maintaining good professional relationships, largely through networking. Networking is defined as the creation, development and use of personal contacts for mutual benefit or the benefit of others.
The practitioner needs to ensure time is [...]

In these days of Web 2.0, protecting your reputation is vital if you wish to do business online.
People talk, on blogs and in forums.
Just look at what has happened to this guy here.
Are you working to make sure this doesn’t happen to you?

According to news sources Facebook is a waste of business time, resources and money.
But is it really all that bad?
Facebook can be a good place for staff to network.
Facebook can be a great place for you to network with your clientele.
There are so many PR possibilities, you just need to know how to utilise it.

You’ve been told numerous times that you need to harness publicity to get extremely valuable free coverage for your business. The easiest way to get this coverage is to write a press release. Here are 10 tips for those considering writing a press release that have no idea where to start:
1. Make sure your press [...]

1. Learn form the Best- We’ve all ended up buying things that we didn’t necessarily need because we were enticed by the sales letter. If a sales letter entices you, put it away or bookmark the webpage for later research. Work out what part of the letter it was that enticed you, and try and [...]

Have You Developed a Killer Product but have no idea why it isn’t selling?
Are the top sales copywriter’s out of your league?
What if I could show you how to write your own sales copy that converts?
What if it only cost you $10?
Would you be interested?

I’ve just written a new report offering advice on writing sales [...]

If you are a business owner, every day you are going to meet other business owners, with the opportunity to network. To effectively promote and network your business, there are 6 questions you need to be able to answer, separately- and as an elevator speech that covers all questions. Your elevator speech should consist of [...]

Every salesperson or business owner (who are also salespeople) would love an increase in the number of their customers- they would love to boost sales. The purpose of this article is to give you some tips to increase your sales and boost your earning capacity.
• Promote 1 thing at a time- Don’t confuse customers by trying [...]