Business success and business failure can often hinge on a few small things being done correctly. If you miss out on these things you could see all of your hard work disappear down the drain. I’ve started businesses, I’ve launched new products, and I’ve launched new services. Some have worked and some have not been [...]

I am an entrepreneur. I’ve always been an entrepreneur and I think that I always will be. I’ve tried many different things. Some have worked well. Some have failed. All have taught me something. Starting a business is an exciting time but it is also one that can make or break a person or team [...]

With the popular series MasterChef due to start in May I think it’s timely to look at the saying “if you can’t take the heat – get out of the kitchen”. Once again we are all eagerly awaiting MasterChef to serve up some great life lessons, as well as a few new cooking tips. MasterChef [...]

By Deborah Jackson Jaxon Marketing http://www.jaxon.com.au Napoleon Bonaparte once said, “The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one’s self to destiny.” Have you ever felt on the door step of something BIG in your business? That the next level is just within your grasp, and [...]

In my book ‘Easy Marketing for Women’, I talk about the six tools of persuasion – simple principles first outlined by Robert Cialdini, the expert on persuasion. These principles stand the test of time… so let’s explore some ways to apply them in our marketing. Commitment Once customers have committed to buy something from you, [...]

You are probably reading the title of this post and thinking, “oh my god, what has this guy been smoking.” Hear me out though. I stand by the title and I do think that all business entrepreneurs can learn some things from Harry Potter. Here are three themes from Harry Potter that are as relevant [...]

What it does. • Palm shortcuts for the things you do most • Touchscreen and full keyboard • Microsoft® Windows Mobile® 6.1 Professional Edition • Outlook® email with Microsoft® Direct Push Technology and HTML support1,2 • High-speed data with UMTS/HSDPA3 • Instant-on Wi-Fi button1 • GPS for navigation, turn-by-turn directions, and local search1 • Microsoft® [...]

There’s always been a lot of rumour and scuttlebut about how to rank well in the Search Engines and what really needs to be done for SEO. The team at Google have finally put together a guide as to what they see being important in terms of SEO. Get your Google SEO Starter Guide here.

If you want to make it online, you need three things: 1. A product or service 2. Potential Customers who know you are selling a product or service, and 3. Potential customers who trust you enough to purchase from you. I cannot reinforce the importance of point 3 enough. Whether you have an online or [...]

I’ve just been reading a post on Seth Godin’s blog here and I thought I’d share a little with you: How to Read a Business Book. 1. Decide, before you start, that you’re going to change three things about what you do all day at work. Then, as you’re reading, find the three things and [...]